London Luxury
Rebrand

Client:
London Luxury

A brand refresh for a company that has been been a global leader in the luxury textile and home product design space for over two decades - London Luxury is continually committed to the design, development, and manufacturing of quality home products for consumers around the world.

The brand refresh needed to reflect modern luxury within the textile space, while also portraying the company’s authenticity and extensive social responsibilities. With this in mind, the LL monogram was created with a flow that mimics woven thread while also representing the company's maturity and foothold within the textile space.